Impact of Hindi Cinema on behavioural Changes of Urban Youth: A study based on Delhi & NCR

Abstract

This research paper explores the impact of Indian cinema, specifically Bollywood, on the cultural and societal norms of youth lives in Delhi and the National Capital Region (NCR). The research aimed to understand how Bollywood films shape the attitudes and expectations of young people in the region, and if the portrayal of relationships, family dynamics, gender roles and other elements in Bollywood films have any impact on the youth of Delhi and NCR. The study found that Bollywood films have a significant influence on the themes, values, and fashion choices of students in Delhi and NCR. Additionally, it also highlighted the popularity of Bollywood music and dance in the region and how it is evident in the widespread participation in related classes and events. The study was conducted using the survey method, with primary data collected from a sample of 240 youth using both quantitative and qualitative tools. The sample group was selected randomly from the National Capital Region of Delhi, India. The data collected was analysed to draw conclusions on the topic. Overall, this research provides valuable insights into the impact of Indian cinema on the cultural and societal norms of students in Delhi and NCR in modern times.